Budweiser to advertise during Super Bowl 2022 after brief hiatus
In 2021, Budweiser donated the money used on its iconic commercials to support support COVID-19 vaccine education, awareness efforts
After a brief hiatus, Budweiser is getting back into the advertising game during this year's Super Bowl.
The brand has already dropped two separate teasers on its social media channels ahead of the game between the Los Angeles Rams and the Cincinnati Bengals.
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"After a year on the side lines to support COVID-19 vaccine education and awareness efforts, Budweiser is officially coming back to the big game with a bolder and more heart-warming spot," the company told FOX Business in a statement.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| BUD | ANHEUSER-BUSCH INBEV | 57.35 | +0.21 | +0.38% |
In two separate clips, the brand hints to consumers that it's bringing back "fan favorites," the Clydesdale horses and dogs, without giving away any details.
On Monday, the brand released a short video of a dog running with the words "coming soon" and the date of the Super Bowl.
"Super Bowl is set and we're on our way," the brand tweeted.
The company dropped its first clip last week, which encompassed footage of its famed horses galloping in the background with the words, "we're back."
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It's a change from last year when the brand made the decision not to advertise any of its products during the Super Bowl.
Instead, Budweiser donated the money that would have been used on its iconic commercials to the Ad Council and COVID Collaborative Vaccine Education Initiative, a public health communication campaign, and additional efforts to support vaccine adoption efforts.
"This year, we knew that in order to best continue supporting the community, our resources would be better served in support of vaccine awareness and education, something we’re all looking toward in order to bring us back together again safely," Monica Rustgi, vice president of marketing for Budweiser, told FOX Business in a statement after the company made its announcement in 2021.