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Through a partnership with Cold Stone Creamery, Frankel's organization will receive 10 percent of the amount of every limited edition Give Back eGift card that's purchased on the ice cream company's website.
"The entire Cold Stone Creamery team has been passionate about finding ways we can do our part to support communities that have been affected by COVID-19 as well as other crises," said Sara Schmillen, a vice president of marketing at Kahala Brands, the parent company of Cold Stone Creamery. "We are proud to work with Bethenny Frankel's bstrong disaster relief efforts to provide real time assistance to individuals and families in crisis."
The maximum donation amount that will be accepted for a single purchase is $100,000, according to Cold Stone.
The campaign is open from April 27 through May 31, while supplies last.
Due to the shortage of medical and sanitization products in the marketplace during the pandemic, Frankel’s bStrong organization is actively working with manufacturers to ensure the necessary personal protective equipment is sent to people and hospitals across the U.S.
So far, bStrong’s coronavirus relief initiative has committed to help up to 250 hospitals nationwide.