You Are What You ReTweet?

Gmail went down. Facebook went down. Fiscal Cliff talks continue. And the 12-12-12 benefit concert drew some comments. All of this and more had a small business impact last week, as seen in the Twitter-sphere.

@ManagersDiary The best performers across every field have an unwavering desire for excellence for what they do, the way they think, and the way they work.

‏@smoothsale If you are balancing time vs money - hire help!

@cgcrangle When I was in the Marine Corps infantry we learned assumption kills. Same holds true in business. Never assume.

@ingeniousbrit Fact: #SMEs accounted for just under half (49.5%) of the €952 billion added to the British economy last year. #bizitalk

@LizMartinezG Need fiscal cliff notes.

@jaredlyons0 Concert officials have announced plans for a new benefit for the victims of the @kanyewest‬‬‬ performance. #121212concert‬‬‬

‏@zachklein‬‬‬ Instagram is special because it flipped the UGC model on its head. 90% are producers, 10% are only consumers. It created creators.

‏@caroljsroth‬‬‬ This is not a comment on what it stands for, but I do not like the name "Right to Work". Working is a privilege, not a right.

‏@bryanjrichard‬‬‬ You are what you retweet.

@justinlevy Ongoing issues accessing Gmail. Chrome has crashed 4 times in the past 15 minutes. Signs of the apocalypse?

@FlynnCNBC Twitter polls: #1. Revenue or spending? #2. Angel or star atop Christmas tree?

@Creak66 #DeleteYourTwitterIf your tweets are protected. Just buy a diary

@LisaBarone Liveblogging: Recording what is said at an event to share w those not present. Not liveblogging: Removing mentions of competitors.

‏@justinlevy If you haven’t started to reflect on 2012 and work on your 2013 plans, then you are already behind.

@jowyang I predict you will read a prediction in the next 30 days. @andylassner #socialmedia is an excellent way to alienate yourself from your actual family and friends

@DebraGould Do you earn a living doing something that can't be replaced by tech or outsourced to $2/hr person overseas? #womenbusiness‬‬‬ #smallbiz‬‬‬

@colmtobin I think it's beautiful the way The Hobbit breaks down barriers and brings nerds and humans together as one.

@ComedyCentral We can tell Gmail is down because we just got a smoke signal from a Nigerian prince.

@BuzzFeedAndrew Gmail was down 11:51-11:59am (12/10/12). Never forget.

@SarahKogod If Twitter is good for one thing, it's reassuring me that I'm not alone when my gmail goes down.

@myconfusedface Facebook was down almost 20 minutes. For some, these were the most productive 20 minutes of the year.

@_getl0w Facebook is down, has Mark tried turning it off and on again?

@GilStudent Fiscal cliff, who cares? Politics as usual. Deal at last minute.#FiscalCliffHaiku

@dcbigjohn The baby crying inconsolably at this fiscal cliff press conference truly speaks for America @Paul_Framp #Sales hasn't changed. People have just become lazier relying on tech. "Get out from behind screen and talk to people"

‏@StuartAllenFCMI Never undervalue your product/service. A cheaper price does not mean success it just means more effort to make less margin! #bizitalk #sales

@birbigs So glad they made Les Mis into a film. Something about the stage show doesn't quite work.

@jimmyfallon An MIT professor said Windows 8 is a gift you should get for someone you hate. So you've got competition, Edible Arrangements! #fallonmono

@indecision: Anyone else scared that if gmail continues being down, they'll have to actually speak to their coworkers?

Gene Marks owns the Marks Group PC, a ten person sales and marketing technology consulting firm outside of Philadelphia that serves more than 600 small and medium companies around the country.