Verizon Adding Location Tracking Warning Sticker to Phones

In an effort to be “clear and transparent” with its customers and the government, Verizon Wireless has sent a letter to Congress detailing plans on how it will better inform consumers about location data collection on their smartphones. The wireless carrier will soon apply a removable stickers to its devices with the following warning:

“This device is capable of determining its (and your) physical, geographical, location and can associate location data with other customer information. To limit access to location information by others, refer to the User Guide for Location settings and be cautious when downloading, accessing, or using applications and services.”

Verizon Wireless will also issue alerts more clearly in its V CAST applications, some of which can be used to track family members or friends voluntarily. It confirmed that it does not sell or rent out personal user information, and that user habits are only used for internal marketing purposes. Verizon says it only collects location data for “various service and operational purposes,” and that it uses the data to ensure customers have solid call and data quality.

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