We’re highlighting “tweet” small businesses from around the country as nominated by you, our readers. If your favorite small business is using Twitter to communicate with customers, let us know about it @fbsmallbiz with the hashtag #mysbc, and it may be featured as an upcoming Small Business of the Day.
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Tweet Business of the Day: Simple60
Who: Co-founders Ryan Duwe, 27, and Brent Kettler, 32 @simple_60
What: Online training for Mac users on applications from iPhoto and Garage Band to Photoshop and Dreamweaver.
When: January 2011
How: After working in the IT field for more than 10 years, Kettler, decided to pick up a second job at the Apple store in Naples, Florida. A self- described Apple fanatic, Kettler said while working there he saw a niche online business opportunity for teaching new Mac users the basics – and he jumped on it.
"Naples is a retirement community, and the people [who came into the store] were mostly 60 and older and all had the same questions," he said. "There was a huge element within the population that was consistent, and they wanted training outside the purchase."
From there, he created Simple 60 to offer an online channel for Mac training.
Where: Naples, Fla.
In his own words: "You have the comfort of your own home, and can still have an intimate experience," Duwe said of the training structure. "It's really a happy medium that, over the long haul, will make us successful—it's safe, quiet and comfortable."