Tweet Business of the Day: Rare Tee Clothing

Tweet Business of the Day: Rare Tee Clothing

We’re highlighting “tweet” small businesses from around the country as nominated by you, our readers. If your favorite small business is using Twitter to communicate with customers, let us know about it @fbsmallbiz with the hashtag #mysbc, and it may be featured as an upcoming Small Business of the Day.

Tweet Business of the Day: Rare Tee Clothing

Who: Catherine Mullins, 25, @rareteeclothing

What: Rare Tee Clothing, which sells graphic t-shirts imprinted with endangered species, as well as accessories for men, women and children.

When: Mullins started up in 2010.

How: After going to school for fashion design, Mullins began working in the corporate world of the fashion industry. She said she was disappointed to learn the company she was working for was not environmentally-friendly.

"I found myself recycling everything in the office," Mullins said. "There weren't a lot of ethical business practices."

Today her boyfriend works with her on the clothing line, which retails strictly online.

Where: Los Angeles, Ca.

In he own words: "I wanted to create awareness and an ethical business," Mullins said. "I'd love to expand—maybe have a side line of higher-end designer, sustainable, eco-friendly clothing."