With Father's Day coming up, everyone will be shopping for gifts for Dad. While you may be interested in going the traditional gifting route of ties, cufflinks, hats or cologne, a unique option for gifts this year is men's grooming products.
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In 2014, sales of men's grooming products in the U.S. hit $4.1 billion according to data from Mintel. By 2019, Mintel expects sales of men's products to grow to $4.6 billion by 2019.
Chris Salgardo, the U.S. President of skincare brand Kiehl's, says that men are much more aware of personal care now and have more options than ever, especially in the skincare market (Mintel saw sales of men's skincare products get a 57% boost from 2009 to 2014).
Salgardo says that the biggest trend is in anti-aging and that increasingly men are concerned about maintaining a youthful look.
"Now they’re thinking oh my goodness I am in my 40s and my 50s even in my 30s and I want to up my game so where we’re seeing the biggest trend are coming from serums and anti-aging moisturizers" says Salgardo to FOXBusiness.com.
Salgardo also says that the usage of eye creams is "through the roof" when it comes to anti-aging products.
He also has a new book out called Manmade, designed to be a timeless reference book for men and their skin.