Stella & Dot Family Brands Founder and CEO Jessica Herrin discusses the company’s modern-day twist on Mary Kay Cosmetics and Avon’s sales and marketing strategy to sell its fashion accessories, jewelry and skin care.
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“I think what’s driving our success is that it’s not about our success, it’s about our independent business owners having a way to earn flexible income,” Herrin told the FOX Business Network’s Maria Bartiromo.
When Bartiromo asked if the idea was “Like a modern-day Avon Lady?” Herrin responded, “Very modern, because our business is largely driven through social media on a mobile device, as well as in-person personal service which is the new antidote for the mall.”
Herrin then explained how Stella & Dot’s business model attracts people from all walks of life.
“We have a wide variety of women that work, and a few good men, that work across our three brands,” Herrin continued, “And if you look at them, there’s tremendous diversity whether it’s a doctor, a lawyer, a teacher, a nurse, a stay-at-home mom and they’re finding a product that their passionate about and then they’re sharing it with friends.”
According to Herrin the independence and flexibility of the work are key factors for people out selling Stella & Dot’s products.
“It’s really a democratized form of entrepreneurship; it’s a way to let more people really be in charge of their own hours and their own income so they can create a life they love, not just a business they love.”