Solving the Advertising Dilemma for the ‘Little Guy’

By ColumnsFOXBusiness

The Power of the Crowd in Small Biz Advertising

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The Power of the Crowd in Small Biz Advertising’s Kate Rogers with Jeremy Kagan of Pricing Engine on small business advertising, and crowdsourcing data to increase traffic.

Jeremy Kagan may not be the first person to recognize the uneven playing field small business owners operate on when it comes to digital advertising. But the Columbia Business School professor decided to do something about it.

“I had been working in digital for over a decade, and I noticed there are always amazing tools for the guys with huge budgets, but it didn’t apply to small budgets,” Kagan says.  “I thought that if we could take advertising and group it together, and share anonymously a little bit of what we are doing, we could get some ideas and compete with the big guys.”

By data mining what works across different service categories for U.S. small businesses, Kagan says participating companies are able to compete better with bigger businesses like 1-800 Flowers and Pizza Hut. Pricing Engine, the company he created with co-founder Yagmur Coker in beta testing last year, and officially launched this past March, has been growing 20% every month, according to Kagan.

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Kagan says the service guarantees businesses best practice strategies and offers benchmarks for comparing progress among peers.

There is a free model, as well as more advanced offerings that range in price from $29.99 to $149.99. To date, Pricing Engine has scored over $1 million in funding, and has thousands of users across the country.

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