Tweets of the Week: Thoughts on social media, marketing, Andrew Mason and, of course, the “sequester.” And what if Ferris Buehler worked for Marissa Mayer?
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@AmberCadabraThe trick is that many orgs know they need to do “social” stuff. Few know they need/want culture change. @MyCustomerUse of personal data: are we happy to disclose our info if we know it'll be used to provide a better service the next time we engage? @CRMJenTwitter Ad success: Include a strong, tailored call to action. Make it easy! Reports & charts don't hurt, either @wmrazekYou need to be prepared and willing to keep up with increased engagement when you launch a Twitter Ad campaign. @ValaAfsharIt's dumb when smart people go out of their way to be difficult to work with. @smoothsaleAs you build business, make certain all venues complement one another and support your core business. @hippofloatThere’s a big difference between informing people of events & beating them over the head with endless promotion. @malfletcherRanting is not the same as debating - an important lesson in the age of hyper-social-networking :) @gracinginfinityWhen dealing with difficult people be clear, concrete, honest forthright. Listen closely, there might just be a useful clue @HykenYou don’t want customers to stay with you just because it's easier. You want them to stay because they want to. Because you are that good!
In the event of a negative performance review, tell the boss you've been intentionally doing a poor job cuz compliments make u uncomfortable
New Movie Idea: "Ferris Buehler Works From Home"- Ferris works for Yahoo. Spends his day fooling @marissamayer into thinking he's sick.
@destraynor BREAKING: Yahoo! CEO Marissa Mayer has banned employees from taking phones to the restroom, for fear of remote working taking place there.
@ValaAfshar The most important job of management is to identify and reduce the gap between achievement vs full potential.
@smoothsale Should uncertainty exist about joining forces with a company, try to meet executives before you agree to maintain integrity.
@graywolf I hope there's a touchscreen app for google glasses
@eMarketer This year, 60% of US social network users will come in via mobile phone
@dandinsmore Just witnessed a mobile web app built in 20 minutes. Pretty cool stuff.
Gene Marks owns the Marks Group PC, a ten person sales and marketing technology consulting firm outside of Philadelphia that serves more than 600 small and medium companies around the country.