We’re highlighting small businesses from around the country as nominated by you, our readers. If your favorite small business is using Twitter to communicate with customers, let us know about it @fbsmallbiz with the hashtag #mysbc, and it may be featured as an upcoming Small Business of the Day.
Continue Reading Below
Small Business of the Day: Fitness by Brian
Who: Brian Johnson, 39, @fitnessbybrian
What: Personal trainer serving the Annapolis area
How: When he was laid off from his job in the distribution sector, Johnson decided to start a business centered on what he knows best: fitness. He serves as a traveling trainer, visiting his clients at their homes or at the gym.
To increase sales, Johnson is offering discounts to new clients and is planning a weight loss challenge that will include 20 participants competing for a grand prize.
“I primarily deal with individuals who don’t want to deal with the gym and the stress that comes with that,” he said.
In his own words: “Personal trainers in gyms treat their clients as a transaction instead of helping them lose weight or increase flexibility. I try to make it as personal as possible.”