We’re highlighting small businesses from around the country as nominated by you, our readers. If your favorite small business is using Twitter to communicate with customers, let us know about it @fbsmallbiz with the hashtag #mysbc, and it may be featured as an upcoming Small Business of the Day.
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Small Business of the Day: Dr. Park Avenue
Who: Dr. Paul Fondacaro, 56, @drparkave
What: Provides cosmetic services including minimally-invasive aesthetic laser procedures.
How: Fondacaro was a general surgeon before he began performing cosmetic procedures, and decided to go into private practice in 1986. In 2001, he incorporated cosmetics into his services, providing vein treatments for patients.
In 2004, he teamed up with another doctor and created the Dr. Park Avenue brand, which included the cosmetic services of the two doctors. Fondacaro saw an opportunity to dedicate his career to cosmetics when the FDA gave the first approval for laser liposuction about five years ago. In 2009, he opened a Dr. Park Avenue office in Brick, N.J. and another office in Franklin Lakes, N.J., in January. He is considering opening a satellite office in Hoboken, N.J.
“We are focused on providing non-invasive or minimally-invasive cosmetic procedures. Plastic surgeons were the ones performing major procedures like belly tucks, but people started doing less and less of that and looking more at non-invasive procedures. I saw that as a big opportunity to expand our services,” Fondacaro said.
Where: Franklin Lakes and Brick, N.J.
In his own words: “Laser surgery and liquid face lifts are not so obvious, and people can have the procedure done and go back to work the same day. It is also safer and a lot less expensive.”