With the gambling industry anxious to attract younger players, some slot machine makers are looking to challenge the generation raised on video games.
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Players in the United Kingdom will soon get a chance to make real wagers after sinking a battleship, knocking a character off a perch, or playing a word worth a triple-word score.
It's all part of a push to offer more skill-based, social games to attract younger players while retaining more traditional games for women in their 50s and 60s — the most lucrative players.
For them, the allure of slot machines has been simple. Pull the handle or press a button, hear lots of noise and watch excitedly as the reels come to a stop.
That's not enough for a younger generation that grew up on fast-paced video games.