Royal Caribbean's Snapchat spectacles let divers share underwater experiences
Royal Caribbean Cruises CEO Richard Fain joined FOX Business Network Wednesday to discuss the launch of the new â€˜Celebrity Edgeâ€™ cruise line, as well as new â€˜Snapchat spectaclesâ€™ that will transform how divers can share underwater images.
Each ship costs $1 billion, and is designed with virtual reality technologies that give engineers a 3D model to fully design not only the layout, but the elegant feel of each deck and room.
â€œFor decades we have designed ships using two dimensional technologies, we look at pieces of paper and maybe once in a while we make a model. And for this we created what we call an â€˜innovation lab,â€™ and it has virtual reality so we can actually walk into a space, we can feel it, and as a result we can make it so much more exciting, so much more elegant, so much more functional feeling good because you can actually walk aboard,â€ Fain said.
One of the new innovative amenities is a glass deck called the â€œmagic carpet,â€ which hangs over the ship and gives guests â€œmore connectivity to the sea.â€
In addition, the Snapchat spectacles will target millennials and encourage them to share their underwater experiences on a virtual platform.
â€œOur preference scores amongst millennials are off the charts. You know people think of cruising as being for older people, and yet whatâ€™s really happened is itâ€™s the family market, itâ€™s the younger people who are learning what is so special about cruising,â€ he said.
Royal Caribbean Cruises is not the only company expanding its luxury cruise line. Ritz-Carlton is also developing its own brand of luxury cruise ships, indicating a growing demand for a more innovative and elegant cruise experience.
â€œIâ€™ve been in this job for 29 years and Iâ€™ve never seen a market that is as buoyant, as euphoric, where the customer is just so happy to be coming with us,â€ he said. â€œ[Consumers] want an experience, theyâ€™re collecting memories, and the cruise offers an opportunity to collect memories like youâ€™ve never seen before.â€