Nokia (NYSE:NOK) is reportedly set to unveil its first phone based on the Windows operating system this quarter as it struggles to compete against industry leaders Apple (NASDAQ:AAPL) and Google (NASDAQ:GOOG).
The announcement came the same day that Apple revealed an update to its wildly popular iPhone.
The once-dominant phone maker’s chief executive, Stephen Elop, said there is a “clear opportunity for an alternative ecosystem” to Apple’s iPhone and Google’s Android, according to a report by Reuters.
The new phones, which are expected to be launched at the annual Nokia World trade show in London at the end of October, would use the desktop Windows 8 user interface, according to the report.
It is unclear whether the phones will be available for shipments for the holiday season.