New numbers from Nielsen illustrate what has long been obvious to anyone who pays attention to technology: old feature phones will soon be a thing of the past. Nielsen reported on Thursday that two-thirds of new mobile phones purchased in the second quarter of 2012 were smartphones. What’s more, Nielsen found that just under 55% of all U.S. mobile subscribers owned smartphones, meaning something that was considered a high-end item just five years ago is now commonplace.
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As far as smartphone operating systems go, Nielsen found that recent adopters over the past quarter unsurprisingly gravitated toward Android, which accounted for 54.6% of all new smartphone purchases, and iOS, which accounted for 36.3% of all new smartphone purchases. RIM’s BlackBerry devices continued to lose market share during the quarter, as BlackBerry OS smartphones accounted for just 4% of all new smartphone purchases — just two quarters ago, RIM’s share among new smartphone buyers sat at 15%.