New GunTV Network Aims at Home Shoppers

Move over QVC, there's a new sheriff in town.

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GunTV, or GTV Live Shopping, a new home shopping network, launches today with six hours of daily programming. That's right; you will now be able to order your favorite firearm piece from the comfort of your own home.

GunTV will be the first live hosted cable network dedicated exclusively for firearms, industry insights and safety education. Its debut comes in the midst of intense debate over gun violence in America.

During an interview with the FOX Business Network's Varney &Co., GunTV Co-Founder Valerie Castle discussed the ordering process and said it doesn’t sell guns directly to consumers.

“You can logon to when our new website launches simultaneously with our on air launch for a very fluid experience. You call our toll free number and speak to any of our customer experience representatives,” Castle told Stuart Varney. “They are going to take your order. They are going to ask you for your zip code. They are going to pull up a list of federally licensed firearms dealers that are reputable brick and mortar retailers.”

Once a transaction is concluded, the fulfillment partner ships the weapon to the local dealer and a notification is sent to the customer letting you know the firearm has arrived to a local dealer. The consumer can then pick up the firearm after the completion of all paper work and a routine background check.

“It doesn’t stop there,” Castle said. “We support the consumer post sale with safety and training.”

According to the National Shooting Sports Foundation, the firearms manufacturing industry in the U.S. supports about a quarter-million jobs and generates more than $13 billion in wages for a total economic impact of more than $42 billion per year.

GunTV will offer a broad range of firearms during its daily six-hour, seven days a week programming and plans to extend to a wider array of products for every interest.