Monitor What’s Being Said About Your Business Online

Who’s Saying What The proliferation of social networking Web sites, blogs and public review Web sites have made small businesses much more vulnerable to reputation bashing, which could impact their bottom line in the long run. It’s hard enough keeping track of the steady stream of e-mails every day, let alone try managing what is being said about your company online. A handful of companies, including heavyweight Cisco Systems (CSCO) are introducing software that enables small business owners to find out what’s being said about the company. Here’s a look at some of the reputation-protecting software now available.