Making it in the U.S.A: K'NEX Brands


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Making it in the U.S.A Name: K'NEX Brands Founded: 1956 Location: Hatfield, Penn. President: Michael Araten 2009 Revenue: $69.3M N.A. Sales Manufacturing: Hatfield, Penn. Employees: 170 K’NEX Brands builds children’s toy sets at its 250,000-square foot manufacturing, design and engineering plant in Hatfield, Penn. The company was founded in 1956 under the name the Rodon Group. Today, the Rodon Group serves as the company’s manufacturing arm, making 97% of the parts in a typical K’NEX set. K’NEX products are distributed in 30 countries. The company has partnered with Nintendo, Sesame Street, NASCAR, Monster Jam, Orange County Choppers and Roary the Racing Car. Click through the slides as Michael Araten, president of K’NEX Brands, shares the company’s story.

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