How LeBron James and Steph Curry Stack Up Off the Court

The Cleveland Cavaliers and Golden State Warriors are meeting again in the NBA Finals, setting the stage for a rematch between two of basketball’s biggest stars: LeBron James and Stephen Curry.

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James and Curry have built reputations as winners both on and off the court. James, a four-time MVP pick, won two championships with the Miami Heat. Curry, the unanimous choice for MVP this season, has won the award in back-to-back seasons. His Warriors got the better of the Cavaliers in the 2015 NBA Finals, taking the series, 4-2. Curry was the driving force behind the Warriors’ big 2015-16 season, leading the team to a record 73 wins.

The rivalry between James and Curry is heating up off the court, too.

<2>Endorsement King

With James and Curry going head-to-head for a second straight year, another battle is brewing between North America’s two largest sportswear brands, Nike (NYSE:NKE) and Under Armour (NYSE:UA).

In December, Nike signed James to a massive endorsement deal. Multiple reports said the lifetime contract is worth more than the 10-year, $300 million deal that Nike awarded to Oklahoma City Thunder forward Kevin Durant. Some estimates put the deal over $500 million.

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James is believed to be the first athlete to get a lifetime deal from Nike, although NBA great Michael Jordan has long been a Nike partner. Together, Nike and Air Jordan sneakers account for an estimated 90% of the market.

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