How Important Is Your Company’s Name to Its Success?

A good name is one of the most important marketing tools in your company’s arsenal – so it’s important to make the right choice. has three principles to help you decide what to call your business.

Plus, a new study from Fidelity shows small business owners have stepped up their retirement savings more now than they did before the recession. Has the economy scared you into putting away more for the future?

Have you been ‘showroomed’? Ever see a customer come into your store and then scan an item with his cellphone? Then you’re a victim of showrooming – and it may be bringing down sales. Here’s how to confront a showroomer, according to The New York Times.

Crowdfunding could be coming to you: Find out which state is leading the nation when it comes to investment crowdfunding – and it’s not California or New York!

What’s in a name? has 3 simple tips to guide you through naming your company.

Building a nest egg: Small-business owners have increased their retirement savings since before the recession, according to Fidelity. Are you saving more?