HealthCare.gov connections to online marketing firms raise concerns over consumer profiling

The White House is calling for stronger cybersecurity protections for consumers. But a little-known side to the government's own health insurance website has prompted renewed privacy concerns.

When you apply for coverage on HealthCare.gov, dozens of data companies may be able to tell that you are on the site and even glean some insight into what you're doing.

Data companies use sophisticated technology to track individual Internet users, building profiles that are a vital tool for advertisers.

The Obama administration says the third-party firms on HealthCare.gov are forbidden from using data for their own purposes.

There's no evidence that personal information from HealthCare.gov is being misused but the number of third-party connections is raising questions.

Corporate cybersecurity consultant Theresa Payton says the site is an outlier among government websites.