We’re highlighting small businesses from around the country as nominated by you, our readers. If your favorite small business is using Twitter to communicate with customers, let us know about it @fbsmallbiz with the hashtag #mysbc, and it may be featured as an upcoming Small Business of the Day.
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Small Business of the Day: Rotem Gear
Who: Jean Roth, 56, @jrotem
What: Ethnic and pop culture T-shirts and artisan scarves
How: Roth, who has a masters' in Japanese, said her career changed lanes on account of the Internet and new technology. She was forced to learn the ins and outs of layout and graphic design and a new passion was sparked.
"I had a feeling for it and loved it—my background in Japanese really informs how I approach graphic design," she said. "I was able to have my fun side show."
After being laid off from UCLA, where she was working as a public information officer for International Relations, she decided to develop a freelance business in 2003. Rotem Gear was born, and her new t-shirts and scarves evolved naturally from her graphic design work, Roth said.
Where: Los Angeles
Biggest lesson learned from customers: "I have learned that as a business owner, you have to sometimes take a leap of faith. This is a challenging lesson that I am learning," Roth said. "I have to believe in my own work like my customers do, and pay attention to what they want."
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