Company: Breathe Fitness
Founder: Gina Berta
Advice: Spend money in the right places. “We changed our marketing [early] and our numbers jumped significantly. I hired a fitness consultant who pointed out that we were marketing ourselves as a gym, not as a personal training studio, the gym’s upscale alternative. If you want to achieve certain goals, you have to invest in the right tools. It was the best money I ever spent.”
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