Fizzy Alliance: SodaStream, Whirlpool to Produce KitchenAid Soda Makers

By RetailFOXBusiness

SodaStream (NASDAQ:SODA) scored a new collaborative agreement with Whirlpool (NYSE:WHR) on Monday to jointly develop KitchenAid-branded soda makers.

While terms of the transaction were not disclosed, shares of the Israeli maker of at-home carbonation systems climbed close to 2% to $74.07. They have advanced 65% year-to-date.

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“KitchenAid is an iconic, global brand and we welcome them to the SodaStream revolution,” SodaStream CEO Daniel Birnbaum said in a statement.

The companies, he said, will leverage their strengths to advance the category of do-it-yourself carbonation to reach “an even broader global audience.”

The KitchenAid soda maker is expected to be available in retail stories in the fourth quarter of 2013.

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