Vow To Be Chic Founder Kelsey Doorey will be pitching FBN's Risk & Reward on Friday Dec. 5 about her idea for affordable bridesmaid dress rentals. Doorey will be making the pitch to judges AJ Plotkin, partner at FF Ventures; Dayna Grayson, partner at New Enterprise Associates; and Deepen Parikh, partner at Interplay Ventures.
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“Vow To Be Chic introduces an affordable, convenient, and stylish alternative to the status quo, offering dresses from $95 that retail for an average of $300,” Doorey says. “It's a great honor to be in someone's bridal party but it's also an expensive honor, especially when one is young and doesn't have disposable income.”
Doorey says that after being a bridesmaid multiples times, she was inspired to help make the honor more affordable. Doorey previously worked in retail and as a management consultant.
The startup has raised a seed round and will be looking to raise again in 2015.