Dunkin Brands CEO: Serving Up a Minimum Wage Hike Under Review
Dunkin Brands (NASDAQ:DNKN) CEO Nigel Travis explained the divided views on the fight for a $15 minimum wage with FOX Business Network’s Stuart Varney.
“We are very focused on franchise economics and our franchisees and us have always been very clear that we fully support and encourage discussions about the minimum wage, particularly in periods of high employment as we have now,” Travis said, “we’ve gone from high unemployment to high employment.”
Travis appeared to support keeping the debate at the state level rather than pushing for an increase in the federal minimum wage.
“We fully support a state-by-state basis because every state has different economics, but we remain very focused on improving our franchisees’ economics,” said Travis
Travis also discussed Dunkin Donuts’ new ‘PM Break’ campaign.
“Today’s an exciting day in our history because we’re launching our first ‘PM Break’ which is designed to drive more traffic into our stores in the afternoon.”
Shares of Dunkin Brands are little changed this year compared to rival Starbuck (NASDAQ:SBUX) which have soared 51%.