Does Apple Watch Have a Manufacturing Problem?

By EcommerceFOXBusiness

Neil’s Spiel: Apple botched its Watch rollout

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Neil’s Spiel: Apple botched its Watch rollout

Technology consultant Russ Frushtick, FOXBusiness.com reporter Katie Roof and FBN’s Neil Cavuto on the rollout of the Apple Watch.

While analysts and research firms have been speculating that Apple may have sold over one million watches in its debut weekend, Apple (NASDAQ:AAPL) has chosen not to release the official sales numbers. Although the watches “sold out,” it is unclear how many devices were in stock.

“We’re seeing very limited supply available,” Angelo Zino, analyst at S&P Capital IQ, said. “Maybe there is a certain area of the supply chain where there are issues.”

With some customers expecting to receive their watches as late as August, that will be nearly one year after Apple first unveiled the watches. While “selling out” can build hype, delaying shipments by several months can result in canceled orders, so it is unlikely the long waits are deliberate. 

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Apple announced that it was predicting this conundrum on Thursday, the day before the watches went on sale. Apple’s senior vice president of retail, Angela Ahrendts, said that the company expected that “customer demand will exceed our supply at launch,” acknowledging that Apple did not have enough watches made to meet consumer demand. Initially planning to sell watches by appointment at Apple stores on April 24, the company opted to sell them online only, save for select boutiques

Apple first revealed the watches at an event in September, citing “early 2015” for their release. The company then faced criticism that the April launch date was later than anticipated, so it would have been difficult for Apple to push back the launch date any further.


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