Cookie lovers beware: Oreo will soon be stocking store shelves with new, limited-edition flavors of its sweet snacks.
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The three finalist flavors – cherry cola, kettle corn and piña colada – were voted on by fans as part of the company’s #MyOreoCreation contest. Now, Oreo lovers can vote again to determine the overall winner out of the new selections.
Oreo created other cookie prototypes as part of the contest, including avocado, coffee and donuts and unicorn flavors, and sent them to those who submitted the ideas. The brand narrowed down the submissions based on “taste appeal, creativity and originality,” then conducting taste tests before picking the final three.
"We were blown away by not only the volume of flavor ideas we received as part of our #MyOreoCreation Contest, but also by the creativity and imagination of our fans," Pam Clarkson, associate director North American Oreo Equity, said in a statement.
The cherry cola flavor features a red and white filling with popping candy to give it a “fizzy” sensation. The kettle corn cookie’s filling includes puffed millet pieces and the piña colada cookie is filled with pineapple and coconut flavored crème – the latter will be in the Oreo Thins style.
In addition to the three new flavors, Oreo also released a mystery flavor in October, which it announced in December to be Fruity Pebbles.
Fans can vote for their favorite flavor by visiting www.myoreocreation.com or texting VOTE to 59526. Voting will be open until June 30 and Oreo will announce the winning flavor on or around July 7 – the creator of the winning flavor will receive $500,000.