BlackBerry Users Older, Wealthier, Study Suggests

By Zach EpsteinBGR

BlackBerry owners tend to be older and wealthier than other smartphone users according to a new report released this week.

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Data from comScore Data Mine suggests BlackBerry users are “more likely to have a household greater than $75,000 when compared to average smartphone owners.” BlackBerry owners were also more likely to have at least part of all of their monthly mobile bill paid for by their employers.

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We’re not surprised, taking into consideration the vast number of enterprise users that still own a BlackBerry for work.

“BlackBerry users over indexed in all age segments 35-64 in November 2011, with the 55-64 age bracket showing the highest index of 120,” comScore said in its report, which found the fewest number of Blackberry users between the ages of 18 and 24.

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