Better February for Ford Despite Weak Lincoln Sales

By FOXBusiness

Ford Motor (NYSE:F) registered a 9.3% jump in U.S. new vehicle sales last month, the company announced on Friday.

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Ford said it sold 195,822 cars during the month, up from 179,119 a year ago and 166,501 the previous month.

Car-shopping website expected a higher sales increase of 16%.

Strong sales at Ford’s namesake brand continued in February to be weighed down by luxury brand Lincoln. The Ford brand posted an 11% improvement in sales, while Lincoln sales tumbled 29%.

Ford recently launched a revamp of its Lincoln brand, highlighted by a Super Bowl ad for the luxury cars, as the company tries to bring younger buyers to Lincoln.

Including both brands, car sales rose 6.4% to outpace a 3.6% improvement in truck sales. Utility-vehicle sales had the best performance with a 21% sales jump.

The Ford Fusion set a company sales record in February, posting sales growth of 28%. Sales of the Ford Focus fell 11%.

In January, Ford reported a $1.6 billion fourth-quarter profit on revenue of $36.5 billion, a 1.9% increase.

Shares of Ford were up five cents to $12.66 a share in early morning trading Friday.