AT&T said on Friday that it will begin throttling unlimited smartphone data plans as of October 1st.
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Like other wireless companies, were taking steps to manage exploding demand for mobile data, AT&T said Friday in a statement.
The carrier continued, One new measure is a step that may reduce the data throughput speed experienced by a very small minority of smartphone customers who are on unlimited plans those whose extraordinary level of data usage puts them in the top 5 percent of our heaviest data users in a billing period. In fact, these customers on average use 12 times more data than the average of all other smartphone data customers.
AT&T was very careful to mention, repeatedly, that the new move will not impact the vast majority of its customers. According to the carriers statement, only the top 5% of its smartphone data users will be affected.