Apple’s (NASDAQ:AAPL) wearable wrist technology, Apple Watch, turned one year old on Monday. In its debut year watch sales reached an estimated 12 million to 13 million units, far outpacing other of the tech giant’s popular products. The iPad sold 19.5 million units in its first year in 2010, and the iPhone notched sales of 6.1 million units in 2007, according to data compiled from Apple, Bernstein Research and Above Avaion.
Apple hasn’t broken out exact sales figures for the Apple Watch.
While wrists across the country are adorned with the product, reviews have been mixed. Some buyers see it as an extension of themselves and a device they can’t live without, while others see it as just another gadget.
Peter Shankman, founder and CEO of the Geek Factory, said it’s definitely a product people either love or hate.
“There is no middle ground. You either are in love with the Apple Watch and wear it religiously, or it’s sitting on your nightstand and you haven’t charged it in months,” he said on FOX Business Network’s Cavuto: Coast-to-Coast.
He said in order for the watch to be a “true game killer,” the device needs to be outfitted with cellular service.
“If all of a sudden all of these apps [like My Fitness Pal] track to the watch and I don’t have to take my phone when I go to the gym, or I don’t have to take my phone when I’m walking down the street and it’s all there and I can still see it, then it’s a game changer,” he said.