Abercrombie and Fitch (NYSE:ANF) is once again making headlines, but this time it's the company's California-themed Hollister Co. store who is in the news.
Just before 2 a.m. ET Wednesday, the company's website apparently allowed customers to purchase bras for free. If shoppers selected the option to buy two of the same item at once, the total for the two items rang up to $0.00 once in the online shopping cart, a FOX Business test showed. A $5 standard shipping fee was the only cost for an unlimited number of bras purchased.
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The glitch is similar to the one experienced by United Airlines in mid-September, which allowed users to book flights for merely $5-10 service fees. United chose to honor the flight prices and said the glitch was due to human error.
There was no immediate word on whether Abercrombie & Fitch will honor the orders placed during the glitch.
"Last night there was a technical issue with the Hollister website. Our fraud team caught the issue shortly afterwards and the matter was quickly resolved," an Abercrombie & Fitch spokesperson said.
The mishap went viral, spreading quickly over Facebook (NASDAQ:FB) and Twitter and by 6 a.m. ET the glitch appeared to be resolved.