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Small Business Spotlight: Homemade by Hilani
Who: Hilani Ellis, @HandmadebyHilan
What: Hand-sewn items
When: February 2010
Where: Denver, Co.
How: Hilani Ellis, a former personal assistant to Dr. Laura Schlessinger, received from the radio personality a sewing machine that became the start of her own business after working in corporate America.
A neighbor helped Ellis get starting sewing and she immediately picked up the hobby. Ellis began making items such as wallets and giving them as gifts. She now sells her expanding list of homemade items to customers around Colorado and the country through her website.
“I try to sell to customers who use things every day,” Ellis said. “I make products that people actually use on a daily basis.”
Ellis said a top seller is her coupon organizer, which was designed to attach to a shopping cart handle. Not only do customers like the design of the organizer, Ellis added, but they save money by using it.
Quote from the owner: “I love the connections I make with customers. I enjoy making relationships along the way, and the relationships I build are right up there with being crafty.”