You’ve got to admit, consumers are fickle creatures, and not just about our choice of restaurants. When it comes to technology, the only thing most of us are loyal to is a discount. We may think we love tech brands, but that’s only true as long as they deliver the goods. Miss a few product cycles and, next thing you know, today’s Apple is tomorrow’s Sony.
All these brands were important in their day ... but not this day. In some cases, their demise has taken forever. Others were shockingly sudden or mercifully quick, depending on your perspective. Marketers like to say, “Differentiate or die,” but failing to innovate, reinvent yourself and at least keep up with the trends will kill you just the same. It can happen to any brand, even… (REUTERS)