Cracker Barrel 'completely blew' rebrand, tossed away authenticity: Jon Taffer
'Bar Rescue' host Jon Taffer argues Cracker Barrel leadership should be 'disempowered' after rebrand disaster on 'Varney & Co.'
Trump declares Cracker Barrel should bring back old logo
President Donald Trump said Cracker Barrel "should go back to the old logo" and that the restaurant chain should admit they made a mistake in changing it.
Cracker Barrel’s CEO dismissed warnings from a top investor who called the rebranding ‘obvious folly’
SEC filings reveal that investor Sardar Biglari warned CEO Julie Felss Masino and her board at least four times the company was in “crisis."
Cracker Barrel's new logo is 'not toxic but also not very interesting,': Liz Peek
Fox News contributor Liz Peek argues Cracker Barrel's logo change was unnecessary on 'The Bottom Line.'
Cracker Barrel admits it 'could've done a better job' after new logo backlash
Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The restaurant admitted it “could’ve done a better job" after intense backlash.
Former Cracker Barrel employee reacts to logo makeover backlash
Erik Russell worked at Cracker Barrel for several years. Now a brand designer, he warns the company is committing “one of the cardinal branding sins.”
McDonald's CEO teases future at the fast-food giant
Chris Kempczinski marks a major milestone of 10 years at McDonald's, discussing career twists and expressing commitment to continue leading the company.
August job data is going to be the 'make it or break it' before next meeting: Megan Leonhardt
A 'Barron's Roundtable' panel weighs in on Federal Reserve Chairman Jerome Powell's Jackson Hole speech, retail stocks and the backlash following Cracker Barrel's logo change.
Charles Payne: Cracker Barrel CEO should reconsider logo change
FOX Business host Charles Payne exposes how the stock market 'says something completely different' from Cracker Barrel's CEO about the chain's logo change on 'Making Money.'
Cracker Barrel backlash: Americans 'sick of having our culture and heritage stripped from us,’ Starbuck says
Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the chain is rejecting its traditional customer base.
Cracker Barrel’s rebrand sparks outrage as company's stock plunges
‘The Big Money Show’ panelists react to Cracker Barrel’s failing rebrand as shares of the iconic chain take a steep hit.
FOX Business Briefs 8/22
Google wins $10 billion cloud contract from Meta; Ross Stores sales show shoppers are looking for discounts; Chili’s pays fat bonuses to staff after record-setting sales; Las Vegas struggles with summer tourism slump.
Cracker Barrel exec went on to sit on HRC Business Advisory Council
Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to change the restaurant chain's workplace culture.
Cracker Barrel holds pop-up in NYC with food, line-dancing, country concert amid backlash over new logo
Cracker Barrel hosted a pop-up event in Manhattan that included line dancing and live country music as it faces criticism for its new simplified logo design.
Cracker Barrel CEO Julie Felss Masino and the new logo controversy: What to know
CEO Julie Felss Masino defends Cracker Barrel's controversial rebranding efforts amid widespread social media criticism calling the changes generic
Steak 'n Shake slams Cracker Barrel CEO for eliminating 'old-timer' from logo: 'We take pride in our history'
Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by removing its "old-timer" character.
Iconic chain Cracker Barrel's rebrand sparks outrage
FOX Business' Jeff Flock reports on Cracker Barrel’s rebrand, including changes to its logo and interior makeover.
Cracker Barrel stock plunges amid logo change backlash
Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping restaurant changes.
Battery-flavored chips that taste like 'licking a 9-volt' target millennials hungry for '90s nostalgia
Nostalgia-focused snack company Rewind recently introduced battery-flavored chips with acidic zing and metallic notes. The snacks are available in Dutch retailers, but Americans can request samples.
Cracker Barrel responds to brand refresh critics: ‘We’re headed in the right direction’
FOX Business’ Jeff Flock reports on Cracker Barrel unveiling a new logo as part of a broader brand update.


















