Ferrari enters luxury fashion, targeting uninitiated youth

Ferrari V12 production cars were suspended over the factory floor Sunday night as the 74-year-old luxury carmaker launched a new era as a lifestyles brand, with a runway show unveiling its first ready-to-wear collection targeting a younger generation that might not be aware of its Formula One racing pedigree and coveted performance street cars.

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Ferrari taps chipmaker exec as CEO

Benedetto Vigna, who is set to join Ferrari as chief executive officer on Sept. 1, currently serves as STMicroelectronics' president of analog, micro-electromechanical systems (MEMS) and sensors group, its most profitable operating business in 2020.