Ferrari

Lifestyle

Ferrari enters luxury fashion, targeting uninitiated youth

Ferrari V12 production cars were suspended over the factory floor Sunday night as the 74-year-old luxury carmaker launched a new era as a lifestyles brand, with a runway show unveiling its first ready-to-wear collection targeting a younger generation that might not be aware of its Formula One racing pedigree and coveted performance street cars.

Ferrari taps chipmaker exec as CEO

Benedetto Vigna, who is set to join Ferrari as chief executive officer on Sept. 1, currently serves as STMicroelectronics' president of analog, micro-electromechanical systems (MEMS) and sensors group, its most profitable operating business in 2020.