Markets

Jets Hope to Score Big With Real-Time Command Center
Digital designer Roundarch debuted first-of-its-kind technology at Jets’ season opener September 13 at The New Meadowlands Stadium, allowing franchise owner Woody Johnson to receive real-time data on concession, merchandise, parking and ticket sales, in an attempt to better-control and enhance the fan experience.
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The New Meadowlands

At a cost of $1.6 billion in private funds, The New Meadowlands Stadium, home of the New York Giants and Jets, is one of the most expensive stadiums ever built. The stadium seats 82,500 football fans and sports five premium lounges and nearly 100 premium suites spanning over 130,000 square feet. In a partnership with the US Environmental Protection Agency, the stadium has become one of the greenest venues in sports.

Host teams Jets and Giants christened the new stadium at a preseason game on August 16. Then, on September 13, the Jets played the Baltimore Ravens in a season opener. The stadium will host Super Bowl XLVIII in 2014.

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NY Jets Owner Shows Off New Meadowlands Stadium

Photo Source: Reuters

Jets Owner Woody Johnson

At the Jets’ home opener last week, Roundarch, a leader in digital design and implementation, debuted its touchscreen application that provides real-time stadium and game data to team owner Woody Johnson.

The newly-installed command center allows Johnson, who bought the Jets in 2000 for $635 million, to keep tabs on stadium-wide stats, from ticket sales to long lines at concession stands. The teaming up of franchise owner and real-time stats provider marks the first of its kind in the sports world.

Related Video
NY Jets Owner Shows Off New Meadowlands Stadium

Photo Source: Reuters

Roundarch_Touchscreen_App

Roundarch, a Chicago-based consulting firm, designs websites, various mobile and social media applications, and digital marketing campaigns. Focusing on user experience design and enterprise-class technology implementation, it seeks to solve complex problems in the digital arena.

Photo Source: Roundarch

Command Center Touchscreen Application

At Jets’ home games, Roundarch’s large-format touchscreen interface provides real-time data on parking, concessions, tickets and merchandise, as well as live video from the stadium’s closed-circuit television. Roundarch plans to enhance the command center with real-time traffic data.

With the user friendly technology, Johnson can view a wide-array of stats, including the fastest selling jerseys, number of cars in the parking lots, or whether French fries or hot dogs are the preferred customer choice - intended in part to enhance customer experience by ensuring wait time is minimized and popular foods and jerseys remain stocked.

Photo Source: Roundarch

Technical Specs

Pictured is David Vanslette, vice president of client services for Roundarch, at the September 13 Jets/Ravens season opener, discussing the touchscreen application.

The system is based on the Adobe/J2EE stack and utilizes an n-tier architecture for flexibility and scalability. The data load process is supported by a data integration application, accessing up-to-the-minute information on parking, ticketing via Ticket Master, concession sales via Micros, and merchandise via Retail Pro, which is aggregated and compiled into a single repository, providing a connection between users and the underlying database.

Photo Source: FOXBusiness.com

Concession_Jets_Roundarch

The digital technology calculates gross spending, total transactions and the average amount spent per transaction. Johnson can zoom in on individual stores and concession stands to see which products, from beer to jerseys, are selling, and which are not. From the owners suite, Johnson can also view, via HD video, the stores and concession stands struggling in terms of extended lines. In an attempt to enhance football goers’ experience, he can direct a manager to those areas to try and temper those lines.

Photo Source: FOXBusiness.com

Technical Architecture

Data Load
- Hardware: Dell PowerEdge R710 Rack Server
- OS: Windows Server 2008
- Application Architecture: C#

Server Side
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Hardware: Dell PowerEdge R710 Rack Server
- OS: Server 2008
- Database: SQL Server 2008
- Application Server: JBoss Enterprise Application Platform 5
- Application Architecture: J2EE Service based architecture
- Frameworks
         - Spring 3
         - Hibernate 3
         - Blaze DS 3.2

Client Application
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Hardware: HP 42” LD4200tm and Sony VAIO L Series VPCL135FX/B
- OS: Windows 7
- Run Time: AIR Version 2
- Frameworks
         - Flex 4
         - Gesture Works 1.5
- Robotlegs

Jets Hope to Score Big With Real-Time Command Center

Digital designer Roundarch debuted first-of-its-kind technology at Jets’ season opener September 13 at The New Meadowlands Stadium, allowing franchise owner Woody Johnson to receive real-time data on concession, merchandise, parking and ticket sales, in an attempt to better-control and enhance the fan experience.

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