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Augmented Reality Put to the Test
Pick up a magazine, hold it up to a web cam and watch the pages spring to life
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Esquire - Robert Downey Jr.

Robert Downey Jr. springs to life in the augmented reality cover of December’s issue of Esquire magazine.

Esquire - Jeremy Renner

Esquire readers can take actor Jeremy Renner through a wardrobe change by turning the magazine from right to left.

InStyle - 'Gifting in 3D'

InStyleMagazine’s December issue features a ‘Gifting in 3D’ section where readers can view 3-D ads from multiple retailers, activating the ad by typing a number on the keyboard.

InStyle - Kate Moss

A Yves Saint Laurent video ad featuring Kate Moss leaps from the pages of December’s issue of InStyle.

InStyle - Usher

Usher promotes his fragrance Usher VIP in a 3-D augmented reality video ad in InStyle.

Augmented Reality Put to the Test

Pick up a magazine, hold it up to a web cam and watch the pages spring to life

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