Robert Downey Jr. springs to life in the augmented reality cover of December’s issue of Esquire magazine.
Esquire readers can take actor Jeremy Renner through a wardrobe change by turning the magazine from right to left.
InStyleMagazine’s December issue features a ‘Gifting in 3D’ section where readers can view 3-D ads from multiple retailers, activating the ad by typing a number on the keyboard.
A Yves Saint Laurent video ad featuring Kate Moss leaps from the pages of December’s issue of InStyle.
Usher promotes his fragrance Usher VIP in a 3-D augmented reality video ad in InStyle.
Pick up a magazine, hold it up to a web cam and watch the pages spring to life