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Candy Crushing It: King’s Proposed Valuation Tops 15% of S&P 500

By Markets FOXBusiness

King Digital Entertainment plans on launching an initial public offering that would value the maker of the Candy Crush Saga at an eye-popping $7.56 billion. If all goes according to plan, the mobile game maker will be worth more than 15% of S&P 500 companies and 94% of firms that trade on the tech-heavy Nasdaq Composite, according to FactSet data compiled by FOX Business.

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Here’s a look at a handful of well-known companies with market capitalizations worth less than King’s proposed valuation.

  • 1. Retailers and Fashion Companies

    Retailers and Fashion Companies


    A wide variety of retailers and fashion brands sport market values less than $7.56 billion. Among them are high-end fashion firm Kate Spade (KATE), clothing retailer Urban Outfitters (URBN), men’s clothing company Men’s Wearhouse (MW), pet supply chain PetSmart (PETM), discount retailers Big Lots (BIG) and Family Dollar Stores (FDO), sporting good seller Dick’s Sporting Goods (DKS) and auto store AutoNation (AN). Meanwhile, King would command a market value 2.8 times that of struggling retailer J.C. Penney (JCP).

  • 2. Airlines, Hotels and More

    Airlines, Hotels and More


    These brands might let you fly high and go places, but they’re all worth less than King’s proposed valuation. Discount airlines JetBlue (JBLU) and Spirit (SAVE) make the list, along with Six Flags Entertainment (SIX) and Extended Stay America (STAY).

  • 3. Media Firms

    Media Firms


    Media companies connect you to the rest of the world. But these firms all have market caps less than $7.56 billion. The group includes AOL (AOL), Barry Diller’s IAC/InterActiveCorp (IACI), movie studio Lions Gate Entertainment (LGF) and sport entertainment player Madison Square Garden (MSG).

  • 4. Food Companies

    Food Companies


    From pizza to nutritional supplements and sausage makers, these companies are all worth less than King: Dunkin Brands (DNKN), Sam Adams maker Boston Beer Company (SAM), controversial nutrition supplement seller Herbalife (HLF), restaurant chain Cheesecake Factory (CAKE) and pizza shops Domino’s (DPZ) and Papa John’s (PZZA).

  • 5. Electronics Makers

    Electronics Makers


    Jabil Circuit (JBL) and Flextronics (FLEX) both make parts for Apple (AAPL)—the world’s biggest tech company. Meanwhile, Advanced Micro Devices (AMD) crafts chips for a wide variety of PCs. All three firms are worth less than King’s proposed valuation.

  • 6. Online Players

    Online Players


    Online radio company Pandora (P), food review site Yelp (YELP), real estate search tool Zillow (Z) and fellow game maker Zynga (ZNGA) are all worth less than King is looking to be valued at.

  • 7. Financial and Private Equity Companies

    Financial and Private Equity Companies


    Two storied private-equity firms, KKR (KKR) and Carlyle Group (CG) both have market values that fall below $7.56 billion. CBOE Holdings (CBOE), which manages the Chicago Board Options Exchange, also has a market value worth less than King’s proposed pricing.

  • 8. Homebuilders



    They might be able to build you a house, but D.R. Horton (DHI) and Toll Brothers (TOL) don’t stack up to the red-hot game producer … at least by market value.

  • 9. Miscellaneous



    Toy maker Hasbro (HAS), battery and personal product producer Energizer Holdings (ENR)and The Goodyear Tire & Rubber Company (GT) all have market caps that would make them worth less than King.

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