Wisconsin Farmers Grow Business at the Farmers’ Market

At the Dane County Farmers’ Market in Madison, Wisconsin, farmers come from all over the state to sell fruits, vegetables, cheeses and more. More than 280 vendors sell at the market throughout the year, which operates on Wednesdays and Saturdays during the summer, and Saturdays in the winter. Market manager Larry Johnson says Dane County is the largest “producers only” market in the country: Everyone with a stand is required to grow or produce the items they sell. “Everything must be produced in Wisconsin. We have spot checks and inspectors,” says Johnson. He says the farmers themselves must be present at the market as well, which adds more to the experience for shoppers. “Customers can find out how it’s grown, and how to cook it,” says Johnson. “We don’t allow resale … we’re interested in [maintaining] the integrity of the market.” FOXBusiness.com spoke with four Dane County vendors to learn what the market means to their businesses.