No. 1: Jeep. The automaker took the top spot in this year’s survey, with a score of 98% out of 100. Only one other automaker, Ford (NYSE: F) made the top 25 list.
No. 2: Hershey's. The chocolate brand (NYSE:HSY) tied for second place, with a 98% score. Consumers were asked to rank their emotional engagement expectations.
No. 3: Coca-Cola. Coca-Cola (NASDAQ:COKE) tied for second place among most patriotic brands, with a score of 97% out of 100. Brand Keys says the survey indicates whether brands are succeeding when it comes to conveying patriotism.
No. 4: Levi Strauss. The denim staple tied in fourth place with a 95% score among consumers.
No. 5: Walt Disney. The iconic American entertainment brand (NYSE:DIS) also scored a 95% on the survey, tying for fourth place.
No. 6: Colgate. The consumer products company, famous for its toothpaste, was a close fifth in the survey. Colgate (NYSE:CL) scored a 94% in the ranking.
No. 7: Zippo. The manufacturing company, which is known for its lighters, ranked sixth this year.
No. 8: Wrigley's. Respondents placed the gum maker Wrigley’s in seventh with a 92% score.
No. 9: Ralph Lauren. The classic American apparel brand (NYSE: RL) came in at eighth with a score of 91%.
No. 10: Kodak. The camera and film company tied with Gillette for ninth place with scores of 90% among consumers.
Some brands are deemed as American as apple pie. Consumers across the country ranked what they believed are the most patriotic brands in the U.S.A., just before this year’s Independence Day kicks off. Research firm Brand Keys surveyed 4,500 consumers on 197 brand names cross 35 categories.