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Top Olympic Sponsorship Earners in 2012
Being an Olympic athlete is a full-time job and many athletes rack in big paydays from corporate sponsors. Here’s a look at the top sponsorship earners.

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Sponsorship Today, a sports marketing and digital television intelligence publisher, complied the following list of athletes making a lot of money from endorsements in 2012.

Usain Bolt

1. Usain Bolt, Sprinter

Country: Jamaica
Earnings: $20 million in 2012
Sponsors: Puma ($9M), Visa, Gatorade, Nissan, Hublot, Virgin Media

Kim Yuna

2. Kim Yuna, Ice Skater

Country: South Korea
Earnings: $9 million in 2012
Sponsors: Kookmin Bank, Nike, Korean Air, Hyundai

Michael Phelps

3. Michael Phelps, Swimmer

Country: USA
Earnings: $7 million in 2012
Sponsors: Speedo, Visa, Omega, and Under Armour

Liu Xiang

4. Liu Xiang, Sprint Hurdler

Country: China
Earnings: $4 million in 2012 (estimate)
Sponsors: Nike, Visa, Chevrolet, Yili milk, China Mobile, Coca-Cola

Yelena Isinbayeva

5. Yelena Isinbayeva, Pole Vaulter

Country: Russia
Earnings: $2.7 million in 2012 (Estimate)
Sponsors: Li Ning ($1.5M), P&G, Visa

Lolo Jones

6. Lolo Jones, Sprint Hurdler

Country: USA
Earnings: $2.7 million in 2012 (estimate)
Sponsors: BP, Asics, Oakley, P&G, Red Bull

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Ryan Lochte

7. Ryan Lochte, Swimmer

Country: USA
Earnings: $2.3 million in 2012
Sponsors: Speedo, Mutual of Omaha, Gillette, Gatorade, P&G, Ralph Lauren, Nissan, AT&T

Sanya Richards-Ross

8. Sanya Richards-Ross, Sprinter

Country: USA
Earnings: $2 million in 2012
Sponsors: Nike, BP, BMW, Citibank, Amway

Oscar Pistorius

9. Oscar Pistorius, Sprinter

Country: South Africa
Earnings: $2 million in 2012
Sponsors: Nike, Thierry Mugler, Oakley, BT

Jessica Ennis

10. Jessica Ennis, Heptathlete

Country: United Kingdom
Earnings: $1.7 million in 2012
Sponsors: Adidas, British Airways, Aviva, Powerade, Olay

Chris Hoy

11. Sir Chris Hoy, Cyclist

Country: United Kingdom
Earnings: $1.5 million in 2012
Sponsors: Kellogg's, Harrods, Highland Spring Water, Adidas, Scottish Power

Top Olympic Sponsorship Earners in 2012

Being an Olympic athlete is a full-time job and many athletes rack in big paydays from corporate sponsors. Here’s a look at the top sponsorship earners.

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