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How to Customize Your Cover Letter
May’s job report shows the labor market is far from recovered and job openings remain highly competitive. Here are five tips to write a comprehensive and attention-grabbing cover letter that will make a strong first impression.

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Career expert and author David Noble breaks down the following tips and tricks to help write a professional, targeted and thorough cover letter.

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Get Personal

Addressing the letter “to whom it may concern” shows a lack of initiative. Research to try and find out the name of someone in the human resources department or hiring committee. If after extensive research and networking you are unable to pinpoint an appropriate name, consider omitting the salutation and changing the subject line.

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Name Drop

If a person involved in the hiring process suggests you apply to a position, make note of that early in coverletter to help get your submission past any gatekeepers in the hiring process. If a current employee suggests you apply to a position also be sure to use their name and position.

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Prove Your Homework

You should never apply to a job without doing extensive research on the company, position and industry. Noble suggests making sure you incorporate this research in the letter and to include specific information about recent projections and accomplishments that are applicable to the job opening to help your letter stand out.

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Maintain Friendliness it Personal

To keep a personal and friendly tone to the letter, Noble suggests repeating the recipient’s name at some point in the letter.

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How to Customize Your Cover Letter

May’s job report shows the labor market is far from recovered and job openings remain highly competitive. Here are five tips to write a comprehensive and attention-grabbing cover letter that will make a strong first impression.

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