Interbrand takes into account three key aspects that contribute to a brand’s value: financial performance, its role in the purchase process and company earnings. From Coke to first-time list maker Apple, we break down the brands that bank on influencing your life on a daily basis.
The soft-drink giant founded in Atlanta in 1886, tops the list with its variety of beverages from the Coca-Cola Classic to Vitaminwater.
Big Blue is valued at nearly $70 billion and recently announced its first female CEO Virginia Rometty.
Despite having lost some ground in its stock price, the software company continues to be a household name.
This company has become such a dominate player in the search-engine world that its name has become a verb. The company has grown 27% in the last year.
The Golden Arches continue to provide cheap and fast food around the world. The company’s decision to add McCafe has pushed sales and revenue even higher for the brand.
The company’s wide variety of products helps this tech giant rank among the top names in microchip and computer design.
While the world was saddened by the recent death of former CEO and Founder Steve Jobs, Apple continues to take a bite out of the tech world. It recently released the iPhone 4S that sold in record numbers.
Mickey Mouse and all his friends (OK they might have changed a little over the years) still sell at the box office, and Disney’s theme parks and TV deals through ABC and ESPN draw big revenue for the entertainment monster.
The company recently reversed course on its decision to get rid of its personal computer decision—giving investors a little more confidence in the company.
For companies, the power of a strong brand cannot be over emphasized. People buy what they recognize, which is good news for these companies that have been identified as the most valuable brand by Interbrand.