Features

The 10 Most Valued Global Brands
For companies, the power of a strong brand cannot be over emphasized. People buy what they recognize, which is good news for these companies that have been identified as the most valuable brand by Interbrand.

Shoppers at a Mall

Interbrand takes into account three key aspects that contribute to a brand’s value: financial performance, its role in the purchase process and company earnings. From Coke to first-time list maker Apple, we break down the brands that bank on influencing your life on a daily basis.

Coca-Cola Soda Bottles at Supermarket

Coca-Cola: $71,861,000,000

The soft-drink giant founded in Atlanta in 1886, tops the list with its variety of beverages from the Coca-Cola Classic to Vitaminwater.

Reuters

IBM Headquarters

IBM 69,905,000,000

Big Blue is valued at nearly $70 billion and recently announced its first female CEO Virginia Rometty.

Reuters

Windows 7 Versions on Display

Microsoft: 59,087,000,000

Despite having lost some ground in its stock price, the software company continues to be a household name.

Reuters

Google Search Page

Google: 55,317,000,000

This company has become such a dominate player in the search-engine world that its name has become a verb. The company has grown 27% in the last year.

Reuters

McDonald's Burger and Fries

McDonald’s: 35,593,000,000

The Golden Arches continue to provide cheap and fast food around the world. The company’s decision to add McCafe has pushed sales and revenue even higher for the brand.

Reuters

Intel Chip Logos

Intel: 35,217,000,000

The company’s wide variety of products helps this tech giant rank among the top names in microchip and computer design.

Reuters

Apple Store, Apple Store New York City

Apple 33,492,000,000

While the world was saddened by the recent death of former CEO and Founder Steve Jobs, Apple continues to take a bite out of the tech world. It recently released the iPhone 4S that sold in record numbers.

Reuters

Walt Disney World Castle Vacation

Disney: 29,018,000,000

Mickey Mouse and all his friends (OK they might have changed a little over the years) still sell at the box office, and Disney’s theme parks and TV deals through ABC and ESPN draw big revenue for the entertainment monster.

Hewlett-Packard Headquarters 02

Hewlett-Packard: 28,479,000,000

The company recently reversed course on its decision to get rid of its personal computer decision—giving investors a little more confidence in the company.

Reuters

The 10 Most Valued Global Brands

For companies, the power of a strong brand cannot be over emphasized. People buy what they recognize, which is good news for these companies that have been identified as the most valuable brand by Interbrand.

More From Our Sponsors