Making it in the U.S.A: Pelican Products
An in-depth look at small businesses that are choosing to keep their business in the States and what that means for their bottom line.

Making it in the U.S.A.

Making it in the U.S.A

Name: Pelican Products, Inc
Founded: 1974
Location: Torrance, CA
CEO: Lyndon Faulkner
2009 Revenue: $307.6M
Manufacturing: Torrance, California, South Deerfield, Massachusetts, Greenfield, Indiana, Crottendorf, Germany, and Market Deeping, UK
Employees: 1294

Pelican Products, Inc. designs and manufactures virtually indestructible cases and advanced lighting systems. The company was founded in 1974 and is headquartered in Torrance, Calif. Pelican has 1,294 employees and has five manufacturing facilities around the world. It manufactures domestically in Torrance, Calif., South Deerfield, Masss., and Greenfield, Ind. The company also owns factory in the U.K. where remote area lighting systems are produced and contracts work to a plant in Germany where injection molded cases are manufactured.

Click through the slides as CEO Lyndon Faulkner shares Pelican’s story.

Pelican Products CEO, slideshow

Staying Stateside

Q: How has domestic manufacturing influenced your organization?

A: The main factors we considered when staying in the U.S. were customer satisfaction and service excellence. Having control of quality and processes allows us to deliver near on-demand production for our customers. If you don’t supply great product quickly then someone else will.

Q: How has having your product made in America influenced your organization?

A: It makes us stay hungry for innovation in our operations and manufacturing. In order to compete with the overseas manufacturers, we need to be lean, highly efficient and have intelligently-designed products that can be manufactured using high-tech automation where appropriate.

Pelican Product Cases, slideshow

Expanding in the U.S.: Not Always Easy

Q: What is one of the biggest challenges to growth as your company moves forward?

A: Our biggest challenge is adjusting to, and anticipating market trends in order to stay on the cutting edge of product development for our customers.

Q: What is the biggest challenge to maintaining manufacturing in America?

A: The biggest challenge of manufacturing in America is continual process improvement to maintain efficiency while still keeping the legendary quality and dependability built into every Pelican product. Also United States environmental guidelines are amongst the tightest in the world and we are proud to be able to build great products cleanly.

Pelican Product Factory, slideshow

Carving Out a Niche

Q: Where is there opportunity in the market for your products?

A: From being dropped out of helicopters in Iraq to the deepest jungles of the Amazon, Pelican’s products translate across several different industries, including military, law enforcement, fire safety, industrial, photography and diving. The opportunities for diversifying our product offerings and markets is limited only by our imaginations.

Pelican Products Manufacturing, slideshow

Getting Others on Board

Q: What is your company doing to promote domestic manufacturing?

A: Pelican has been manufacturing domestically since 1976 and the best way we know how to promote domestic manufacturing is by maintaining a high profile in all facets of our business, and more importantly staying successful to show that American manufacturing not only can work, but prosper. Our non-domestic locations mirror the manufacturing quality standards of U.S. plants.

Making it in the U.S.A.

Making it in the U.S.A: Pelican Products

An in-depth look at small businesses that are choosing to keep their business in the States and what that means for their bottom line.

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