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Percentage up: 16.8% The main reason for success in the dental industry is that patients generally trust and are loyal to their dentists. Many of the procedures that we perform everyday are not affected by the economy. When we tell our patients that it is necessary for their overall health, they see the value and accept the treatment. -Dr. Jeff Haddad of Rochester Advanced Dentistry Dentistry is a sector of health care that is essentially unregulated, and caters to a class of people that are fairly financially stable . For some people, going to the dentist is a discretionary item, but not for people who are financially sound. -Drew White, Sageworks CFO