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Bar Where Customers Decide Price, in Real Time
The Exchange Bar & Grill is a new place in New York City where its owners say Wall Street will meet Main Street... literally. Here, prices for food and drinks, which are displayed on a ticker running behind the bar, fluctuate based on supply and demand.

Exchange Bar and Grill

Store sign hangs outside The Exchange Bar and Grill in Manhattan. (Credit: Reuters)

Related:
New York Bar to Set Menu Prices Like Stocks

Exchange Bar and Grill

Patrons sit at the bar of The Exchange Bar & Grill in New York City's Grammercy Park neighborhood. (Credit: Reuters)

Related:
New York Bar to Set Menu Prices Like Stocks

Exchange Bar and Grill

Patron enjoys an ice-cold beer at Exchange, where prices are set according to demand. (Credit:Reuters)

Related:
New York Bar to Set Menu Prices Like Stocks

Exchange Bar and Grill

A ticker showing current prices of drinks runs behind the bar of The Exchange Bar & Grill. (Credit: Reuters)

Related:
New York Bar to Set Menu Prices Like Stocks

Exchange Bar and Grill

Bartender serves food to customers at The Exchange Bar and Grill. (Credit: Reuters)

Related:
New York Bar to Set Menu Prices Like Stocks

Exchange Bar and Grill

A close-up of the ticker showing food and drink prices, which move in twenty-five cent increments, based on demand. (Credit: Reuters)

Related:
New York Bar to Set Menu Prices Like Stocks

Bar Where Customers Decide Price, in Real Time

The Exchange Bar & Grill is a new place in New York City where its owners say Wall Street will meet Main Street... literally. Here, prices for food and drinks, which are displayed on a ticker running behind the bar, fluctuate based on supply and demand.

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