Memorial Day unofficially kicks off the summer movie season and typically helps give a bump at the box office. So, how will the 2016 season stack up?
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“I think you are going to see a lot of momentum throughout the year. Two thousand and sixteen is looking much better than people thought” says Gelfond.
“I think IMAX gets eyeballs in because people want to leave their living rooms, and they want to do something special; We are social animals ” Gelfond says.
Click the full video for more, plus find out what the IMAX CEO says his favorite summer movie of all time really is!